[{"vendor":"Hubspot Ireland Ltd","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":"Customer Relation mgt","purpose":"Marketing","vismaRoles":["Data Controller"]},{"vendor":"Hotjar","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Follow user behavior on the website","vismaRoles":["Data Controller"]},{"vendor":"MessageBird","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"SMS recovery option for our 2FA implementation","vismaRoles":["Data Controller"]},{"vendor":"Google Ads (Google LLC)","location":"Country with adequacy decision","country":"United States","countries":["United States"],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Measuring ad conversion","vismaRoles":["Data Controller"]},{"vendor":"Daisycon B.V.","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Affiliate marketing","vismaRoles":["Data Controller"]},{"vendor":"Google Analytics (Google LLC)","location":"Country with adequacy decision","country":"United States","countries":["United States"],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Usage statistics","vismaRoles":["Data Controller"]},{"vendor":"Klippa App B.V.","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Document scanning / OCR","vismaRoles":["Data Processor"]},{"vendor":"Datadog, Inc.","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Logging & monitoringLogs contain IP addresses","vismaRoles":["Data Controller"]},{"vendor":"Trengo B.V.","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Customer support","vismaRoles":["Data Processor"]},{"vendor":"Postbode B.V.","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Mail processing","vismaRoles":["Data Processor"]},{"vendor":"Google Tag Manager (google LLC)","location":"Country with adequacy decision","country":"United States","countries":["United States"],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"Third party tag management","vismaRoles":["Data Controller"]},{"vendor":"Conversed.ai","location":"EU/EEA","country":"","countries":[],"categoriesOfPersonalData":["Personal Data"],"description":null,"purpose":"AI driven chat bot for customer support","vismaRoles":["Data Processor"]}]