![PMA wanted to get insight into how a growing international company like Visma work with go-to-market strategies for global cloud products](https://www.visma.com/blog/wp-content/uploads/sites/46/2019/12/1.jpg)
PMA went to Visma for best practices
The largest collective of product marketing managers, PMA – Product Marketing Alliance, asked for speakers to their latest event in London and went to Visma for best practices. Visma’s own Erica Masman and Liza Collin accepted the challenge.