Meet Henny, our Digital Marketing Manager
Over the course of the past five years, Henny has worked with marketing tech and software in the B2B market. She has become an experienced strategist and loves challenging the basic principles of marketing.
Ever since she joined Visma after her graduation, her position has changed quite a lot. Today, Henny gathers insights from how our target audience portrays our products and what they engage with. Based on that information, she provides a strategy for personalising our communication. Along with her team, they each take responsibility for different stages of the marketing funnel. Henny’s area of responsibility covers getting potential customers’ attention in an initial phase, before they’ve even considered our products. She speaks fondly of her teammates:
“I wouldn’t have stayed for so long if it wasn’t for my awesome colleagues and that I enjoy going to work every day. Some of my colleagues have become very close friends. We have a good culture for having fun, both at work and outside of work.”
Henny Hasselknippe Dahl-Hansen, Digital Marketing Manager at Visma Software
Henny also praises the marketing community she’s a part of. After all, she has over 13000 colleagues spread across Europe and Latin America. With a bunch of different companies doing different things in different locations, keeping up with all of them can be challenging. Like so many of her peers, she participates in common meetings and platforms in which knowledge and experiences are shared.
Henny says; “Although we work in different markets and towards different segments, I can still take notes on how others work with for example campaigns or data-driven marketing. Our field of study is always evolving, so we have to be on top of new trends, tools and ways of working with marketing.”
Henny describes the possibility of taking on new challenges by switching teams or companies as a luxury. She states that she’s never felt the need to completely change workplaces in order to develop her skills, get more responsibility or try out new things.
“Over the years my position has changed a lot, with new tasks and responsibilities. I have great leaders who see me and give me the chance to develop and the responsibility to shape my own role. So, even though I’ve been in the company for five years, I get to experience something new every day.”
Henny Hasselknippe Dahl-Hansen, Digital Marketing Manager at Visma Software