What digital trends affect the CX landscape this year, and how can you act on them? Adobe has mapped out the current trends within customer experience, marketing – and everything in between – based on insights from 10 000 marketers, consultants and practitioners around the world.
Over the last month, our Management Trainee Mikkel Ahlgren has participated in creating a customer relationship management (CRM) strategy for the division in Visma that serves small- and medium-sized companies. Read on to learn more about the project and why having a CRM strategy is such an important part of the overall business strategy.
How did we manage to transition from a below-average customer satisfaction score to receive an international award in 2020 for customer excellence? In this article, we share how different methods of gathering customer feedback have resulted in happy customers and better user experience.
As a response to the current situation, individuals across the globe have turned into digital workers and are adopting new online behaviours. In this article, we share our best practices on how companies can adapt their current customer journeys to stay digitally connected with their customers and provide them with engaging online experiences.
In a world where almost everything is digital, how do you keep the human element intact when interacting with your customers? As many of us are working from home these days, we want to share our top tips on how to keep a human touch in the digital space.