CEO's comment
“Once again, we demonstrated our resilience to shifting market fundamentals and business cycles, and maintained our over two-decade-long tradition of consistent, double-digit growth – both on the top and bottom line.” – Merete Hverven, CEO of Visma
Highlights
2024
Visma has acquired Moj eRačun, a leading provider of SaaS business tools in Croatia. The entry into the Croatian market follows the expansion into countries like Italy, Spain, Germany, Portugal and France in the last three years.
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Visma has acquired Moj eRačun, a leading provider of SaaS business tools in Croatia. The entry into the Croatian market follows the expansion into countries like Italy, Spain, Germany, Portugal and France in the last three years.
Financials
In 2024, Visma continued its track record of strong growth, achieved both organically and through the acquisition of new software companies, once again demonstrating the strength of its resilient business model.
Key figures 2024
2 804
Revenue (EUR Million)
893
EBITDA (EUR Million)
2 662
ARR (EUR Million)
12.8%
Organic ARR growth
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Highlights from the Directors' Report
Our profitable growth was driven both organically and through the acquisition of 33 new software companies strategically aligned with the vision of Visma. This combination has led to nearly 2 million customers and a revenue growth of 17.3 per cent in 2024.
Key Figures – Visma Group
EUR (MM)
* Figures have been adjusted to reflect continuing operations only
** from continuing and discontinued operations after minority interests
Key Figures – Visma Group
EUR Million
Sustainability
Visma further developed its double materiality assessment (DMA) in 2024, a first step towards compliance with the Corporate Sustainability Reporting Directive (CSRD). The year also marked the first time Visma estimated its total indirect emissions, an important milestone for the benchmarking and reduction of scope 3 impacts.
Visma made strong environmental progress during the year, most notably reducing scope 1 emissions by 12% and scope 2 market-based emissions by 28%. In the workplace, Visma was once again among the top 5% in the tech industry within employee engagement (eNPS), Diversity & Inclusion, and non-discrimination, while increasing the share of women in leadership positions to 36.8% (up from 36.0% in 2023).
16,995
Total net emissions (tCO2e)
1.45
Total net emissions per FTE (tCO2e)
62
Employee engagement score (eNPS) as of Dec 2023, top 5% in the tech industry
39.8%
Share of women in the company
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High internal engagement at Visma Sustainability Month
May 2024 marked Visma’s first-ever Sustainability Month, a four-week series of internal articles and activities covering Visma’s material sustainability topics. Throughout the month, employees were invited to learn about reducing impacts and finding opportunities within office energy, business travel, data centres, IT hardware, and Diversity, Equity & Inclusion (DEI) efforts. Thousands of colleagues got involved, and 2025 is shaping up to be even bigger, with competitions, guest speakers, events, and more.
Sustainability highlights
2024
May 2024 marked Visma’s first-ever Sustainability Month, a four-week series of internal articles and activities covering Visma’s material sustainability topics. Throughout the month, employees were invited to learn about reducing impacts and finding opportunities within office energy, business travel, data centres, IT hardware, and Diversity, Equity & Inclusion (DEI) efforts. Thousands of colleagues got involved, and 2025 is shaping up to be even bigger, with competitions, guest speakers, events, and more.
Key sustainability highlights
Visma made strong environmental progress during the year, most notably reducing scope 1 emissions by 12% and scope 2 market-based emissions by 28%. In the workplace, Visma was once again among the top 5% in the tech industry within employee engagement (eNPS), Diversity & Inclusion, and non-discrimination, while increasing the share of women in leadership positions to 36.8% (up from 36.0% in 2023).
The year ahead
In 2025, Visma’s mission remains the same: delivering mission-critical software to customers in both private and public sectors, and expanding our presence in strategically important regions. Visma's strong position and strategic initiatives poise the Group for steady growth in the upcoming year.
Our presence, and growing
Visma operates across the entire Nordic region along with Benelux, Continental Europe, and Latin America. Now consisting of more than 180 software companies in 33 countries, we have a wide network of distributors and partners and maintain a virtual development organisation (R&D) across borders.
Our presence, and growing
Visma operates across the entire Nordic region along with Benelux, Continental Europe, and Latin America. Now consisting of more than 180 software companies in 33 countries, we have a wide network of distributors and partners and maintain a virtual development organisation (R&D) across borders.
Outlook for 2025
Moving into 2025, the global economy is showing signs of recovery despite experiencing a series of financial and geopolitical shocks. The rapid inflation of goods and services observed in the aftermath of the COVID-19 pandemic is now under control in most Western countries, and businesses and consumers have therefore entered the new year with hopes of lower interest rates on the horizon, which should bring a welcome boost to household spending and overall economic activity. Meanwhile, the geopolitical landscape remains uncertain, with ongoing tensions in the Middle East and the war in Ukraine. There is also a likelihood of considerable change in US policy under the new administration.
With its offering of mission-critical software to drive efficiency and competitiveness for customers both in the private and public sectors, Visma remains strongly positioned to perform well under all phases of the economic cycle. As pointed out in the much-publicised Draghi report on the future of European competitiveness, more than half of Europe’s SMEs flag regulatory obstacles and administrative burdens as their greatest challenge. With Visma’s mission to simplify and automate complex processes, this underscores the potential for the company and its solutions to promote a more digitally enhanced, efficient, and prosperous society through leading software innovation.
The commitment to being a top employer will remain a key focus area in 2025. The Group aims to attract and retain tech talents, a crucial factor for success. As Visma continues to expand its presence in both new and existing markets, the emphasis on fostering an engaging and inspiring work environment remains paramount.
In 2025, Stephen Rowley joined Visma’s Board of Directors as an independent board member. With extensive software industry experience, he brings valuable expertise to the board.
The Group continued to demonstrate a rapid pace of acquisitions in 2024, including first entries in markets like Italy and Croatia, and acquisitions to boost growth in its existing core markets. With substantial growth opportunities in sight, Visma will maintain an active M&A agenda in 2025, prioritising the opportunities that align with its strategic goals and profile. Visma’s mission remains the same: delivering mission-critical software to customers and expanding its presence in strategically important regions. Visma’s robust position and strategic initiatives position the Group for steady growth in the upcoming year.
