Visma is born from the merger of three software companies. We list on the Oslo Stock Exchange with a simple goal: provide better management tools for businesses in Norway and Sweden. Our name stands for Visual Management Applications.


After financial challenges, Øystein Moan is recruited as CEO in 1997. He shifts the strategy toward accounting software and business process outsourcing (BPO). By 2000, we sell our marine division to free up resources for growth.

We enter the public market with debt collection and temp services. In 2006, Hg Capital acquires a controlling stake and we delist from the Oslo Stock Exchange. That same year, we take our first step outside the Nordics: The Netherlands.

Growing from 300 to 3,700 employees in 12 years, we establish our new HQ at Skøyen in 2009. In 2010, US private equity firm KKR becomes our majority owner. A transaction valuing Visma at NOK 11 billion. We make our first move into IT consulting, and identify SaaS and Cloud computing as our ultimate priorities.

We launch Visma.net ERP, a pioneering SaaS solution for the SMB market. By 2014, our valuation hits NOK 21 billion. We enter the Latvian market and sharpen our focus by selling the BPO division to Hg Capital.

Hg Capital leads a new investor group, valuing Visma at NOK 45 billion. We expand aggressively into Poland, Estonia, Hungary, and Latin America. In 2019, we take the world stage as the title sponsor for the cycling team Team Jumbo-Visma.

Merete Hverven succeeds Øystein Moan as CEO. As the pandemic hits, our secure cloud software becomes a mission-critical backbone for society. We expand into Belgium, Romania, Austria, and Spain.

We divest our IT consulting and infrastructure services (CIS) to emerge as a pure play software company. Despite a turbulent global economy, our business model shows resilience and we hit record revenues of €1.97 billion, serving 1.4 million customers across Europe and Latin America.

The digital transformation accelerates with generative AI. With hundreds of AI initiatives across the Group, we end the year with an all-time high revenue of €2.4 billion and 1.7 million customers. We enter Portugal and Iceland.

In 2024, we enter Italy and Croatia, doubling our customer base in just four years to 2 million customers. We maintain a two-decade-long tradition of double-digit growth – both on the top and bottom line – proving our resilience regardless of market cycles.

Another year of strong execution and expanded horizons for Visma, growing its customer base by 400,000 to 2.4 million. The Group’s global footprint was further expanded with market entry in Brazil, South America’s largest economy. Meanwhile, Visma’s AI transformation continued at full pace, delivering both tangible value to customers through AI based automation and advisory solutions, and also internal productivity gains.