We keep the wheels turning.
We are excited to continue building on the shared success we have enjoyed since 2019, as first title sponsor of Team Visma | Lease a Bike. The team is among the best in the world and has an impressive list of achievements, including numerous victories at the Tour de France and other championships.
If there is one thing Visma and Team Visma | Lease a Bike have in common, it is our inner drive – not just to succeed, but to inspire others to perform their best. At Visma, we do this by providing mission-critical business software to millions of customers in Europe and Latin America. Our primary goal is to simplify people’s work lives so that they can focus on what matters most.
Team Visma | Lease a Bike uses our software for this very purpose – taking care of time-consuming, business-critical tasks such as accounting, finance, data analysis, HR, and contract signing. We also provide the team with an AI-based solution for nutrition prediction, ensuring the riders get the right sustenance they need to perform at the highest level. This is how we help the best to be the best.
Our sponsorship is a great source of pride among our employees, promoting an active lifestyle, inspiring a can-do attitude, and strengthening internal team spirit. Additionally, it helps us build brand awareness and engagement, in both new and existing markets. As first title sponsor of Team Visma | Lease a Bike, we’re incredibly excited for the road ahead and look forward to supporting the team in even more innovative ways.
The Control Room: Real-time data analysis
Access to real-time data is crucial in elite-level cycling, enabling better and faster tactical decision-making.
With our extensive expertise in data collection and visualisation, we worked with Team Visma | Lease a Bike to develop the Control Room, powered by Visma.
This mobile command centre provides real-time analysis and support during races, enhancing decision-making and improving the team's performance in the heat of the race.
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Nutrition and AI
Creating software that simplifies complex processes is what we do best. So, teaming up with Team Visma | Lease a Bike was a natural step for us to optimise their performance together.
Through AI and machine learning, we’ve increased the accuracy of nutrition predictions from 52% to 82% – saving coaches time and helping riders compete at the highest levels.
