Team Visma | Lease a Bike

Two worlds.
One dream.

Business and technology play a crucial role in world-class cycling. Our sponsorship and collaboration empowers Team Visma | Lease a Bike to excel on and off the track – so they can focus on what they do best: winning races.

Accelerate together

In cycling and in business, acceleration isn’t a solo pursuit. It’s the result of strategy, teamwork and execution. It’s knowing that the right support, the right technology and the right momentum can make all the difference.

When we move, we move together.

Optimising nutrition with machine learning

Our nutrition prediction model uses machine learning to transform data into nutrition strategies via The Athlete’s FoodCoach app, providing a competitive edge in every race and training session.

Our partnership with Team Visma | Lease a Bike represents our commitment to innovation, excellence, and the transformative potential of data and AI. This is reflected in everything we do – from software development to redefining what's possible in professional cycling.

Merete Hverven, CEO of Visma

Empowering the team on a business-critical level

Our business software helps Team Visma | Lease a Bike with accounting, finance, data analysis, HR, and contract signing. We focus on increasing their efficiency and streamlining logistics so the team can focus on competing.

Enhancing race tactics with the Control Room

With our expertise in data collection and visualisation, we provide Team Visma | Lease a Bike with real-time race insights during their biggest races, including the Tour de France. The Control Room allows them to make quick, strategic decisions on the fly.

The Control Room integrates live data, centralising live television footage, weather forecasts, and race radio to offer smarter, more agile race tactics.

The origin story

How did Visma become the first title sponsor of one of the world's best cycling teams?
Read about the history of our sponsorship below.

A foundation of strategic growth

A foundation of strategic growth

Since 1996, Visma's journey from Nordic roots to a multi-continental software provider has been driven by strategic acquisitions and partnerships. Today, with a strong presence in Europe and Latin America, Visma thrives on collaboration and innovation across its autonomous software companies. The partnership with Team Visma | Lease a Bike showcases this strategic vision, aligning with shared values of dedication and hard work – key attributes that have propelled Visma forward.

Joining forces

Joining forces

In 2018, Visma seized an opportunity to become a title sponsor for the team after former sponsor Lotto's exit. Then CEO Øystein Moan met with team CEO Richard Plugge, and they discovered Visma and the team shared many of the same values, including innovation and teamwork. They agreed that both parties would play to their strengths. Visma would contribute not only capital but also critical software and business expertise, allowing the team to concentrate on excelling in competition. This collaboration marked the start of the Team Jumbo-Visma sponsorship, evolving into today's Team Visma | Lease a Bike.

Here to win – from day 1

Here to win – from day 1

From the start of the partnership, the team harnessed Visma's technology. Critical operations such as accounting, financial processes, data analysis, HR, leads management, and contract signing are all handled by Visma's software. In an ever-demanding and fast-moving sport, access to reliable and efficient cloud software allows the team to maintain its high pace and focus on what’s important for them – cycling.

Becoming first title sponsor

Becoming first title sponsor

In 2024, Visma proudly stepped up as the first title sponsor of one of the world's best cycling teams. Following an impressive 2023 with three Grand Tour victories, the team transitioned from Team Jumbo-Visma, riding on with renewed ambition as Team Visma | Lease a Bike.

Keeping the wheels turning

Keeping the wheels turning

As first title sponsor, Visma actively seeks to support Team Visma | Lease a Bike while maximising the sponsorship's value. This partnership enhances global brand awareness, supports international expansion, and boosts internal engagement among our employees. As Visma rapidly expands across Europe, we aim to elevate market presence and support Team Visma | Lease a Bike with our cutting-edge technology and software solutions.

  • This year in numbers

    As one of the world’s top cycling teams, Team Visma | Lease a Bike consistently achieves remarkable victories and sets new standards of innovation on the global stage, embodying the very values that drive Visma.

Hear from the team

Home to standout athletes like Wout van Aert, Marianne Vos, Pauline Ferrand-Prévot, and Jonas Vingegaard, Team Visma | Lease a Bike is renowned for its strategic excellence, collaborative spirit, and commitment to exceptional performance in professional cycling.

At Team Visma | Lease a Bike, we work with the best people and the best equipment. Together, we are constantly looking for improvement, which means we keep developing individually but also as a team.

Wout van Aert, Team Visma | Lease a Bike

I enjoy racing together and fighting for victory as a team. In recent years, women's cycling has advanced to such a professional level that I continue to discover new challenges.

Marianne Vos, Team Visma | Lease a Bike

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Champions of business software

Visma builds mission-critical software that helps entrepreneurs, businesses, and societies bloom.