![Management trainee Mikkel](https://www.visma.com/blog/wp-content/uploads/sites/46/2018/12/IMG83571-e1611221368329.jpg)
The importance of Customer Relationship Management (CRM)
Over the last month, our Management Trainee Mikkel Ahlgren has participated in creating a customer relationship management (CRM) strategy for the division in Visma that serves small- and medium-sized companies. Read on to learn more about the project and why having a CRM strategy is such an important part of the overall business strategy.