Yvette Hoogewerf
Segment Director, Medium Businesses
As Segment Director, Yvette drives SaaS growth and scalability within our organisations and offerings for medium businesses. With her extensive understanding of ERP and payroll processes in this segment, she enhances Visma companies' offerings in core business and employee processes, ERP, and HRM. Her responsibilities also include strengthening the wide network of partners who sell, implement, and connect with Visma solutions.

Since joining Visma through the acquisition of Mamut in 2012, Yvette has worked in a number of international roles in the Nordic and Benelux markets, gaining in-depth knowledge of the growth drivers for a wide range of products in various countries. Strategic decision-making is one of Yvette’s greatest strengths, and she is passionate about helping our companies reach the next level.
She is also committed to accelerating and simplifying the cloud transition for customers, both within Visma solutions and connected products.
Short facts:
Yvette holds a Master’s degree in Science of Economics from Vrije Universiteit Amsterdam, including an MBA exchange at Notre Dame University in the United States.