2024 Study
The European small business and entrepreneurial landscape
In collaboration with Kantar we have interviewed 2,000 entrepreneurs and business owners across Europe. Do you want to know what we found out?
About this study
Understanding challenges and opportunities of small businesses in Europe
This survey included 2,000 entrepreneurs and business owners in 12 of the 18 markets where Visma currently has a local presence. These regions include the Mediterranean, Benelux, Central Europe, and the Nordics and were chosen based on their demographics and small business population. The results of the survey are broke down into the following categories
Starting a business
We uncover respondents’ motivations, challenges, and concerns.
2
Running a business
We analyse how they manage operations and the relationships they have with their accountants.
3
Growing a business
We identify the goals and challenges they anticipate in the future, and the role that technology plays in it.
Insights you can find in the study:
5 out of 10
European entrepreneurs spend more than 40% of their time on administrative tasks
Discover this and other interesting insights about what are the motivations, operations and challenges of European entrepreneurs
Our small business products by the numbers
1.6M
customers in Europe
€916M
ARR LTM
31%
ARR growth
+43
average pNPS (product Net Promoter Score)
