Erica Masman, Customer Success Director at Proceedo, lets us in on the design process and strategic decisions behind their new brand identity together with Fredrik Fernberg, Director of Design & Product Branding at Visma Group and mastermind behind Proceedo’s new brand concept.
In less than four months, SureSync underwent a comprehensive rebranding transformation, embracing a fresh approach to customer engagement. Discover the value of rebranding from the perspective of our Marketing Manager, Sicco Brakema, and UX Designer, Ivar Lundin.
Inyett, a leading Swedish provider of Fintech software, recently undertook a project to renew their brand identity. With the help of Visma’s Group-level branding team, they increased employee engagement while maintaining their position as market leader in safe payments. Read on to find out how they were able to achieve such solid results.
The success of AI systems depends heavily on the quality of the input content. But what makes for “high-quality” content, and how do you create it? Here are six practical things to consider.
As AI continues to change how business gets done, the link between design, language, and conversation grows even closer. What are the best ways to create conversational AI from a human-centred perspective?
The number of tech users 60 and older is growing, making age-inclusive software more important than ever. Here’s how to design software for users of all ages to confidently enjoy.
As designers, we’re committed to creating exceptional digital experiences. Take a peek inside our annual UX Days event to see how we inspire our design teams to address the challenges of an ever-changing world.
It’s vital that we build products and websites that can be used by everyone, including those using assistive technology, who are colourblind, or who have cognitive disabilities. How is Visma ensuring that its universal design system is accessible for all?
It’s a truth universally acknowledged that a single user in possession of a computer, must be in want of a good experience. However a good UX often goes beyond just being acceptable, so what does it take?
When we talk about user experience, we talk about the experienced look, feel and usability of a product or service. But to ensure that we deliver products and services that solve real problems and meet user needs and expectations, we need to understand our customers and end-users – really understand them.
What is it like to be a UX intern at Visma, and what sorts of projects will you be working on? Matilda from Sweden has written a summary of her experience and what she learned.
As a UX Studio at Visma, we spent last year running remotely all the activities that traditionally require whole team onsite participation such as design sprints, usability tests and problem framing workshops. Here are some of the tools we have used with success.
Visma aims to be an agile, fast-moving organisation – but how does UX fit in? This year, our annual UX Days event focused on how UX goes together with agile and why business, tech, agile and UX is actually a perfect match.
Visma InSchool is an administrative system for Norwegian upper secondary schools. Its launch wasn’t as we hoped it would be and in this blog, we highlight what happened when our designers introduced the Visma UX value loop to the other teams.
How can you run a workshop with your team–without being in the same room? Read about how we ran a design sprint remotely.
The electronic health record of the future (EHR) must meet the users’ needs and solve the tasks an EHR should solve. At the same time, it needs to have an improved structure that provides easy access to the most used elements for the majority of users today, and in the future.
How do you create a website with fewer distractions and less friction? Visma Digital Commerce’s UX designer shares 10 tips to get you started.
I am a week away from finishing my bachelor studies in interaction design at Malmö University. For me it has been an exciting journey to further my education from lingerie design to user-experience design. Especially looking back at the past year were Visma has played a central role in my education.