As part of its ambition to build world-class digital solutions, Visma is sharpening the strategic focus of two of its Danish companies, Penneo and Creditro. Going forward, all Know Your Customer (KYC) activities will be transferred to Creditro, while Penneo will focus on its core competence: delivering the leading and most secure B2B digital signing experience in the Nordics and Belgium.
By clarifying the strategic focus areas for Penneo and Creditro, both companies will benefit from improved conditions for innovation, and further increase their capacity to efficiently meet customers' needs and create even greater value.
"We see this as a natural next step in our journey. Penneo has built a strong foundation in B2B digital signing, and this gives us the necessary focus and freedom to continue pushing the boundaries for trust, compliance and productivity. As part of the Visma family, we have gained access to an ecosystem that enables us to build deeper integrations, create more value for our customers and scale faster than before," says Mads Aabling, CEO of Penneo.
"We are excited to bring the deep, professional knowledge and experience of Penneo's KYC journey to Creditro. By combining the strengths of both teams and technologies, we are creating the foundation for a next-generation KYC solution that meets the demands of a rapidly evolving market," says Asmita Velji Tejani, CEO of Creditro.
Gradual transition
This transition will be gradual. Existing users of Penneo’s KYC solutions will experience a carefully planned and transparent transition period that ensures continuity, support and as seamless an experience as possible.
"Through this move we want to create value for our customers, our employees and the business. We continue to invest in product development to ensure that Penneo and Creditro remain leaders in their respective fields," says Lars-Erik Jacobsen, chairman of the board of both Penneo and Creditro.
For more information, please contact:
Lage Bøhren, Director of Communications at Visma, +47 921 57 801
About Visma
Visma is a leading provider of mission-critical cloud software, with revenue of € 2.8 billion in 2024, 16,400 employees and 2 million customers across Europe and Latin America. By simplifying and automating the work of businesses and organisations of all sizes, we enable a more efficient and prosperous society. Visit us at visma.com
